"Breathe life into 
your radiant potential."

~Samantha Fox Olson

Welcome goddess,
I'm Samantha Fox Olson, your fitness, fat loss and self-love coach. I help women all around the world lose 5-25 pounds in 12 weeks without fad dieting or going to a gym unless you wanna.

I'm here to empower women over 40 to reclaim their confidence and vitality, shed unwanted weight, and get fit AF.  

Having personally navigated the challenges of being at war with my body and bulimia in my later teens and into my 20s,, I emerged stronger, fitter and fully empowered. Now at 50, I not only love the skin I’m in, I’ve helped women all around the world achieve it too. Guess what goddess?  It's also possible for you!

I'm here to help you cut through the confusion, frustration, and self-doubt. Together, we'll work on not just looking good, but feeling and functioning great too. 

My coaching style is often likened to a blend of Tony Robbins and Shiva Rea. It's heart-centered without bullshit, and designed to keep you pointed in the direction of inspired action on your journey to your best self.

No matter where you are in your journey, I'm here to inspire you to reach your goals. I'll provide you with a plan that includes personalized macros/nutrition, strength training, meditations, mindset tools,  embodiment practices and a heart-centered lifestyle.

With over 30 years of professional experience in yoga, fitness, personal training, competitive gymnastics, dance, yoga therapy, meditation, and Ayurveda Sciences, I've supported a diverse range of clients. From celebrities like Jennifer Aniston to elderly clients with injuries and severe limitations, I've helped countless women who thought their prime was behind them to shed stubborn fat and get into the "best shape of their lives."

Beyond my professional life, I'm a wife and a mom. After living on Kauai for 20 years, my family and I are now building a homestead from raw land in the Smoky Mountains. I've set world records in the SPF federation for powerlifting at 49, been a certified yoga teacher for over 20 years, competed in a bikini bodybuilding competition at 39, and grew up as a gymnast. Even at 50, you may still catch me doing aerial cartwheels!

Let's explore what's possible for you! Remember, you have immense gifts to share with the world. When you look and feel good, the best version of you emerges, and that is true freedom!