"Your magic doesn’t come from looking the part. It comes from being it."

~Samantha Fox Olson

Welcome goddess,

Let's just keep it real... I’ve been through it.

From the silent struggle of bulimia in my 20s...
to the mental game of a bikini bodybuilding competition at 39...
to breaking SPF Powerlifting World Records at 49...
to now building a homestead in the Smoky Mountains with my husband.

I know what it means to perform.
To hustle.
To punish your body for not being enough.

And I also know what it means to come home to it—
with love, structure, and a whole new level of power.

I’m Samantha Fox Olson—your mind, body, and spirit coach for weight loss, fitness, sacred strength, and freedom.

I help overwhelmed women over 40 lose 15–25 lbs in 12 weeks using my Stress-Proof Fat Loss System™—without eliminating foods they love or adding more stress to their lives—so they can feel confident in their bodies again while actually enjoying the process.

I'm here to help you cut through the confusion, frustration, and self-doubt. Together, we'll work on not just looking good, but feeling and functioning great too.

My 12-week program is where our journey together begins yet what it unveils for your entire future is ever-giving.

It's your Fast Lane to Fat Loss —a fully personalized coaching experience designed to help you reset your metabolism, build muscle, reduce inflammation, and finally feel confident in your skin again.

You’ll get:

• A custom plan rooted in your lifestyle—not a cookie-cutter app
  
  
• Macro guidance that fuels—not deprives
  
  
• Sustainable strength training you’ll actually want to do
  
  
• Breath work, mindset, and embodiment tools to help you reconnect
• And a community that supports and empowers—without the shame, pressure, or comparison

For over a decade, I’ve coached women around the world in fat loss—and for over 30 years, I’ve been a sought-after fitness expert.

From top Hollywood celebrities to doctors, nutritionists, chiropractors, all-star athletes, moms, and grandmas—the women who seek me out are ready to rise.
And they know I’m the coach to help them do it.

But no matter what your story looks like…

You are not too far gone.
You are not too late.
And you are not meant to live at war with your body.

My biggest joys and top priorities?
My relationship with God, my husband, and my 19-year-old daughter. That’s the foundation everything else flows from.

Beyond that, my heart is fully in service to this work—helping women like you reclaim your strength, your confidence, and your freedom.

Let’s rebuild your rhythm.
Let’s unlock what’s possible.
Let’s help you feel like you again.